The challenge: We first created a story for Halloween and put the 2 new whopper in the heart.
In this case, for consumers, big would equal Burger King, or the Big King burger.
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But for the next Red and Black Levels, players had to scan unique QR codes that came on top of the packaging of Halloween Special Red Level and Black Level whopper.If you are looking for something creative to interact with your customers during a special period of time like euro Cup then you need a ball and a game! .In order to play the game, users had to install the burger king app first.Imagine that you are a food brand and wish to keep your customers alarmed during the uefa euro2016 Cup. The player controled a mummy that must collect as descuentos parque warner bros madrid many burgers as possible and finally find the exit to the next burger king restaurant.Then we search for these typos at the eBay database and you have the opportunity to find your real bargain on eBay with this little-noticed auctions.Play : The levels must be played in sequence, starting with the Entry Level and then moving onto the Red and Black.
The brief, help Burger King launch its new Big King burger, which mimics rival McDonalds beloved Big Mac, except with Burger Kings trademark flame-grilled beef patty.
All of this led to a 116 percent growth in sales compared to the previous year, with estimated media exposure worth US3.3 million, making We Love Big Burger Kings most successful campaign to date in Japan.
A special green level game version which was spread around through influencers, leading to downloading the Burger King app to continue playing the full 3 levels.
The further the players could go playing on the field, on the shorter possible time, the higher he could climb on the leaderboard.
In this way, anything large could become a media vehicle for Burger King.
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It has secured strong brand loyalty over the years for its most famous burger.Goal, give Away Discount Coupon, Brand Awareness New Product.What do you do?Most tellingly, consumers would come in with empty Big Mac boxes, or receipts, to gain the Big King discount.Results 986,649 Played Games 72,694 Lead Generation 633,042 Replays.The game remained at Burger Kings mobile app for 3 months.Others turned up with albums by American rock band Mr Big, or a tall friend, and qualified for the discount.Three different game scenarios with different challenges and mechanics are applied on the game.
It was based on the classic Japanese word assocation game Ogiri, in which players give the simplest and most logical answer in response to a question or topic.
The strategy, burger King launched the We Love Big campaign.